California CareForce is looking for a volunteer to lead the process of rebranding their organization. The organization has had the same logo for over a decade and is in need of a refresh. We are looking for a volunteer (we are open to more than 1) to help us through the process of rebranding. We are looking to establish a new logo with new colors, and possibly a new name. This rebrand would help California CareForce achieve its goal of bringing accessible medical care to those in need by have a more recognizable, strong, informative, and inviting logo. A skilled volunteer could help us bring this vision to thousands of those in need, and the volunteers who serve them.

A step California CareForce has taken toward rebranding is the formation of our Rebranding Committee. We have assembled a group of volunteers, staff, and board members to helm the project of rebranding the organization. The committee has met to establish our goals for the new logo as well as identify what isn't working for our current logo. We are also in the process of doing some market research using surveys and possibly forming a focus group. This is helping us get a better idea of brand identity and how the current branding in perceived.