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Breakthrough Alliance of Colorado

Session Overview

I am looking for assistance in coming up with some sort of marketing strategy for volunteer outreach and recruitment in the Colorado Springs area. Our nonprofit brings volunteers into prisons with us to act as coaches and mentors for our participants taking our 8-month workforce readiness program. We are based in Denver, as such almost all of our volunteers are in Denver. HOWEVER, the prisons are closer to Colorado Springs. I do not have any connections in the COS area, so trying to figure out how I can raise awareness down in that area to recruit some new volunteers.

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Nonprofit Overview

Breakthrough's mission is to inspire positive lifelong transformation and empower people in the criminal legal system through our in-facility educational programs and re-entry care management services. We are dedicated to breaking barriers, cultivating innovation, accepting accountability, building skills, and forging meaningful connections that allow people navigating the criminal legal system to achieve their highest potential.

Our vision is to be catalysts for radical transformation, driven by a commitment to enable desistance and break the cycle of systemic barriers. We prioritize a person-focused approach, advocating for access to opportunities that empower individuals to thrive. Our secret sauce lies in our ability to ignite change from the inside out, leveraging every moment to prepare people for a full and safe life.

Skills

Marketing strategy