Complete these steps to get the most out of Taproot Plus

APPLY

Send the below info, and if interested, the nonprofit will select a time for a phone interview. You'll get a confirmation with everything you need to know.

CONNECT

You'll have a 30 minute call to discuss the scope and deliverables of the project directly with Unite to Light, and for them to confirm you're a good fit.

START

Once accepted, you'll be able to get right to work. We will check in with you periodically to make sure you have everything you need.
APPLY
CONNECT
START
Unite to Light
1 - 3 weeks
Can be done remotely
Santa Barbara, California
Marketing Strategy

Posted May 28
Member since 2024-04-15

Project Overview

We would like help with our Search Engine Optimization. Specifically, we have noticed that our website is not properly indexing on Google Search Console and need a volunteer to:
1. Help get our webpages to index properly
2. Train us so we know how to maintain it going forward

We are also interested in any other SEO advice or suggestions that would help enhance our website's searchability.

We are a small nonprofit with a global reach. Our website is one of the main tools we use to attract new donors and customers as we sell our solar lights and solar phone chargers on a Buy One, Give One basis: for every one we sell, we donate one to a person living without electricity. We have dedicated a significant amount of time to building a beautiful and in-depth website, we also have a Google Ad Grant for $10,000 per month, but if our site is not indexing appropriately, we are missing out on search traffic that could be coming our way! We need a volunteer to help get our SEO working appropriately and train us so we can take care of it going forward.

We have a robust website, Google Analytics (GA4), Google Search Console and Google Ads all set up and running. The project will be implemented in real time, and our team plans to continue any necessary steps to keep up our SEO after the project is complete. We plan to allocate 1-2 hours for onboarding, 1-2 hours per week during implementation, and then whatever the Volunteer is willing to undertake for staff training.

More...

Nonprofit Overview

Unite to Light envisions a world where every person has access to clean, affordable light and energy. We provide low cost solar lighting and energy to people living without electricity to improve global health, education, prosperity, and fight climate change. We focus on projects that help children study at night, reduce greenhouse gas emissions, equip midwives with life-saving tools, and offer relief to refugees and others suffering from disasters or experiencing homelessness.

Skills

Google analytics
Marketing management
Content management