Marketing Strategy

Relevant Skills
Published Date
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Social Media Content Calendar for EOY Fundraising Campaign
We're looking for a volunteer to help us save time and be more strategic with our social media presence. Specifically, you'll create a template for a one-month social posting calendar that we can leverage to make managing our multiple social media channels easy. You'll draft copy for fifteen to twenty posts and make recommendations to customize our content to optimize it for different platforms. We will seek your input on using tools to automate our social media postings. The final deliverable will be the calendar template you create filled with fifteen to twenty different posts.
You're a great fit for us if you're passionate about our mission, you have a background in managing professional social media accounts, and you can spend ten hours over one to three weeks on this project.
This project is a priority for us as we are gearing up for Giving Tuesday and our EOY Giving campaign. We recently began a new program, Oakland Community Montessori School at FBE Schools - a licensed, Montessori preschool that serves toddlers in our community. We need to increase our funding to provide authentic and age-appropriate Materials, provide our teachers with licensed and authentic Montessori training and development, and sustain our program for years to come.
We are seeking an individual to help us communicate our goals and how others can support our mission and our newest initiative. We would really appreciate a better understanding of major social media outlets and their various new projects and developments to engage our followers. We would also like to increase our engagement and our followers on our social media sites and determine if the sites that we use are appropriate for our intended audience.
Not only will this project help us further our mission, but it is a chance to hone social media marketing skills and help expand a small brand.
To prepare for the project, we will provide you with our events calendar and other relevant social media handles of organizations that are pillars in our sector. You'll have access to a file of photos and logos and a list of our hashtags.
The Foundation for Black Excellence
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