Graphic Design For Food Product Labels

Our goal for this Taproot project is to design two consumer-focused food product labels. Specifically, we would like somebody who can design: (1) a label for our food products under our Hearty Harvest brand and (2) a wine bottle label to be used on our partners' wines.

We will need two labels for the food products - one for a canned jar tomato and another for a tomato powder packet/sachet. We want the labels to reflect the brand's story, as well as the logo colors, font, and overall style. We would prefer the designer to have marketing expertise that will draw in consumers and persuade them to purchase the product.

The wine bottle label will possess a completely different style and brand. However, it should still be consumer-forward and attractive enough to encourage customers to buy the product.

Working with our organization on this project, the volunteer will develop the local economy in one of the world's poorest regions. Well-designed labels will promote sales of our product, which will benefit hundreds of women living on less than $1 per day. We plan to immediately use the labels by using them in a marketing photoshoot in January 2025. In March 2025, the labels will be affixed to the products and on supermarket shelves across Zambia.

The wine bottle label will be sent to our partner winemaker, who will get regulatory approval. We anticipate the wines being produced and sold in May 2025 or later. The winemaker will donate all proceeds to our organization which will fund our amazing work in Zambia!

We have the first draft of each of the food product labels. We seek a volunteer to infuse their consumer marketing insight into the labels. We also have research and visuals on competitor products and consumer data to help the volunteer create a successful label.