Branding Style Guide Development

We're hoping to put together a brand style guide for our tiny startup nonprofit, Free Dog Trainers. A big part of a strong foundation is having a consistent and professional brand identity as we grow. We're hoping to work together with a volunteer, or volunteers, to put together a brand style guide. Our primary focus at this time is on visual language, (color palette, fonts, etc.) This will ensure that as we onboard volunteers and staff across the country, our messaging and visual language remains consistent.

We offer totally free, no strings attached, support for people and their dogs. Our goal is to grow this program into every community, with volunteer and staff trainers across the country. This means we need to have a very consistent message and visual language across a variety of communication methods. Creating this style guide will encourage our quick and successful growth to be able to support people and their pets everywhere!

Our website, existing content, and our founder's social media accounts are examples of the general direction we'd like to go. Our founder, (me,) will work with volunteers directly on this project. Because we are so small and handling everything directly, any updates to our content can be done in real-time.