Case For Support Development

Our organization would like to work with a marketing professional to craft a Case for Support. Having a Case for Support is an essential step in effectively communicating our organization's mission, goals, and needs to potential donors, stakeholders, and supporters. A compelling case for support can inspire others to contribute financially or in other ways to help our nonprofit achieve its objectives.

We envision a marketing professional conducting some discovery to gain a deep understanding of our nonprofit's mission, vision, values, and goals and consider the impact our organization aims to make and the specific programs or initiatives we undertake to achieve that impact. The professional would then help us draft a Case for Support with respect to our target audiences (individual donors, foundations, corporations, or other potential supporters). The Case for Support should include sections addressing the need, our solution, demonstrated impact, goals and strategies, financial needs, call to action, and recognition & stewardship.

This would include several rounds of review and feedback with the nonprofit leadership and any necessary training for using the Case for Support.

Through working with our organization on this project, the volunteer will support our mission by helping us articulate a powerful Case for Support that will inspire donors, stakeholders, and community members to invest in arts education. As the James Weldon Johnson Community School of the Arts (JWJCSA) celebrates its 25th anniversary and embarks on launching a new arts education program in Washington, D.C., we need to effectively communicate our vision, impact, and financial needs to secure the resources necessary for success.

The marketing professional’s expertise will be instrumental in crafting a compelling narrative that showcases the transformative power of the arts and highlights why our work matters. By developing a clear and persuasive Case for Support, the volunteer will help us attract funding to hire a part-time director and acquire essential equipment, ensuring that we can expand our reach and continue providing high-quality arts education to the community.

This project will leave a lasting impact, equipping JWJCSA with a valuable fundraising tool that can be used across grant applications, donor appeals, and sponsorship outreach. The volunteer’s contribution will directly support our ability to sustain and grow our programs, making the arts accessible to more individuals and fostering creativity, cultural literacy, and lifelong learning.

The marketing professional would have regular access to our executive leadership and relevant team members will be directed to allocate time to meet with the professional during the discovery process. We are also prepared to furnish the necessary financial data and current marketing collateral. We will also make sure that the professional has full access to all materials relating to how we deliver our programs. We can also make program beneficiaries available to interview with the professional if need be.