Google Ads Campaign for Women's Healing Nonprofit

We’re seeking a volunteer to help us successfully launch and manage our very first Google Ads campaign through the Google Ad Grants program. This project will be pivotal in expanding awareness of our mission and driving traffic to our life-changing resources for women healing from abortion-related grief and trauma.
Since we’ve only created a basic ad and have not actively run campaigns yet, we’re looking for someone who can support us in:
Developing a strategic Google Ads plan aligned with our core programs and messaging.
Setting up (or refining) initial campaigns, keywords, and ad copy that comply with Google Ad Grants requirements.
Connecting Google Ads to Google Analytics and establishing conversion tracking.
Recommending the best landing pages or adjustments to improve performance.
Training one team member on how to manage, monitor, and optimize campaigns going forward.
Our ideal volunteer is comfortable working with beginners, has experience with Google Ads (preferably with nonprofit grant accounts), and understands the importance of purpose-driven messaging. Bonus if you have copywriting skills or experience with mission-based digital marketing.

At Hearts Unshackled™, we help women who are healing from the emotional, spiritual, and psychological wounds of past abortions rediscover their worth, embrace grace, and reclaim their lives. Many of the women we serve are silently suffering—unaware that healing is possible and that a supportive, faith-based community exists for them.

This Google Ads project will play a vital role in reaching those women exactly where they are, often during late-night searches for hope, answers, or relief from shame. With your help, we’ll be able to create targeted, compassionate ads that guide women to free resources, redemptive programs, and transformational support.

Your contribution won’t just improve our online presence—it will expand our reach and create real, life-changing impact for women who are ready to begin their healing journey but don’t yet know where to turn.

To prepare for this project, we’ve already activated Google Ads for our website and successfully secured a Google Ad Grant. We’re ready to provide access to our Google Workspace and Google Ads account so you can hit the ground running.
In our first session, we’ll walk you through our organization’s mission, vision, and core marketing goals—so you have a clear understanding of who we serve and how your support will directly impact lives. We’ve designated a point person on our team who will be trained by you and responsible for implementing and sustaining your recommendations long after the project ends.
We’re excited to collaborate and are fully committed to making the most of your time and talent. Your expertise will empower us to reach more people, more effectively, with a message of healing, hope, and transformation.