Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

EQuip Our Kids! is a national probono public awareness campaign whose mission is helping assure that all US pre-K to 12 schools provide full social emotional skills learning to all students by 2030 and many homes adopt these paractices. Our belief is you will be helping the most important education reform AND social movement of our time because of its potential to transform on a mass level human mindsets and behaviors that create so much pain, suffering, and conflict in the world, individually and collectively. COVIDs made this learning even more imperativeas masses of children experienced emotional and mental health issues that SEL has helped relieve. We work in coalitions with many education organizations Recent federal cutbacks to SEL funding make it more urgent for us to develop business support for SEL and to increase our marketing efforts as well to the public.

Schools with comprehensive SEL see a sustained improvement in grades, attendance, student happiness, and emotional well-being in and out of school. These schools also see sustained decreases in violence, bullying, students experiencing depression and anxiety, suicides, dropout rates, and
drug/alcohol use. So does society as these students grow into adulthood.

FYI we highly value the many Taproot volunteers we have had and you will find us supportive and grateful. We are pros.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.