Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

This project will amplify Ineffable Films’ mission to empower young, underrepresented filmmakers to tell authentic stories that awaken empathy, cultural understanding, and a sense of shared humanity. By harnessing the power of Google Ads, we will expand our reach to teens seeking creative support, volunteers passionate about mentoring, and donors looking to invest in emerging voices.

Our ads will guide aspiring filmmakers to free resources, workshops, and mentorships—connecting them with a growing, supportive network. Volunteers who join us through these campaigns will help teens access film equipment, editing help, storytelling tools, and festival submissions, making a tangible difference in their creative journeys.

Your time and talent will directly support the next generation of storytellers—students documenting their cultures, expressing their identities, and building bridges through film. With your help, our digital presence becomes a launchpad for stories the world needs to hear.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.