Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

The Vicente Ferrer Foundation USA is committed to combatting poverty and inequality in rural India. Our focus is to improve the lives of India’s most marginalized groups in order to contribute to a more just and equal society. We place particular emphasis on assisting the most vulnerable populations: children, women, and people with disabilities, to ensure that development in rural India leaves no one behind. Women in India are particularly affected by poverty because of societal discrimination.

This project will help our organization achieve its goals by using Google Ads to promote our next campaign.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.