Case for Support

Our organization would like to work with a marketing professional to craft a Case for Support.

Having a Case for Support is an essential step in effectively communicating our organization's mission, goals, and needs to potential donors, stakeholders, and supporters. A compelling case for support can inspire others to contribute financially or in other ways to help our nonprofit achieve its objectives.

We envision a marketing professional conducting some discovery to gain a deep understanding of our nonprofit's mission, vision, values, and goals and consider the impact our organization aims to make and the specific programs or initiatives we undertake to achieve that impact. The professional would then help us draft a Case for Support with respect to our target audiences (individual donors, foundations, corporations, or other potential supporters). The Case for Support should include sections addressing: the need, our solution, demonstrated impact, goals and strategies, financial needs, call to action, and recognition & stewardship.

This would include several rounds of review and feedback with the nonprofit leadership and any necessary training for using the Case for Support.

A thoughtfully crafted case for support is a cornerstone of effective engagement. It not only helps communicate the urgency and importance of our work but also builds trust with potential funders, partners, and community stakeholders. By clearly articulating who we serve, how we serve them, and why our work matters, your contribution will help expand the reach of our programs:

Center for Survivors: Elevating our trauma recovery services and survivor-led support.

CATE (Coalition Against Trafficking & Exploitation): Amplifying our systems-level advocacy and policy efforts.

Volunteer Service Link: Strengthening statewide collaboration and support for survivors.

Your work will serve as a vital tool in advancing safety, healing, and recovery for adults who have experienced trafficking and exploitation. It will also help ensure that our messaging remains survivor-centered, community-informed, and rooted in our values of dignity, empowerment, and justice.

The marketing professional would have regular access to our advancement director and will be directed to allocate time to meet with the professional during the discovery process. We are also prepared to furnish the necessary financial data and current marketing collateral. We will also make sure that the professional has full access to all materials relating to how we deliver our programs.