Google Ads Optimization

We're seeking a volunteer to help us maximize our Google Ad Grant. This project will play a key role in our organization's ability to grow brand awareness and impact community members. This project may include the following activities:
-Development of or updates to our nonprofit's Google Ads strategy
-Training one or two staff members on how to update Google Ads and monitor their performance
-Setting up integration between Google Ads and Google Analytics
-Making recommendations for future search engine optimization or content management projects that will improve our Google Ads health

Our ideal volunteer has experience with Google Ads and/or search engine marketing and copywriting skills.

This Google Ads project will directly support our mission by helping us reach more veterans who need our services, as well as individuals, communities, and donors who want to be part of the solution. By maximizing the Google Ad Grant, we can dramatically increase our visibility online, driving more veterans to our website and expanding awareness of the unique challenges they face.
Your volunteer efforts will help us:
-Connect unhoused and at-risk veterans with life-changing support.
- Increase donor engagement to sustain our programs.
- Educate the public on the importance of mail accessibility and address stability for veterans.
Train our small team to continue making the most of Google Ads after your involvement, ensuring the sustainability of your impact.
When you volunteer with us, you're not just optimizing a marketing channel—you’re helping restore dignity, access, and opportunity to the men and women who’ve served our country. Your skills will create a ripple effect that strengthens lives and builds community.

To prepare, we have activated Google Ads for our website and secured a Google Ad Grant award. We are prepared to share the login credentials to our Google Workspace. In our first session together, we'll brief you on our marketing goals, as well as our mission, vision, and purpose. Your training of our team members on Google Ads best practices will help ensure the long-term successful implementation of the great work you share with us.