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Magazine Ad Campaign Design for TexasArchive.org
This focused, short-term project requires the volunteer to manage the entire creative process for all sizes: developing the core concept and visual theme, selecting a striking historical image from the TAMI holdings (provided by our staff), writing clear and concise ad copy, and crucially, adapting the layout and design elements to maintain visual impact and brand consistency across the different dimensional constraints. The volunteer will partner with TAMI staff for 2-5 hours per week for a limited number of weeks, concentrating on delivering a final suite of professional, publication-ready files for all specified ad sizes to maximize the impact of this unpurchased ad space opportunity.
The volunteer's professional design will make a tangible, immediate impact by dramatically increasing global access to our collection. Their work will attract viewers far beyond the state, including researchers, historians, and enthusiasts from across the country and the world, all looking for primary source material they can't find anywhere else. By creating this high-quality, memorable advertisement campaign, the volunteer will directly help TAMI fulfill its mandate, ensuring that thousands of priceless historical film and video materials are not only preserved but are actively used and experienced by a diverse, worldwide public for years to come, strengthening Texas’s representation on the global historical stage.
Our team views this as a long-term investment, as the resulting ads will be used as filler content for several years. This makes a timeless, evergreen design essential, and eliminates the pressure of an immediate deadline. Upon receiving the final, approved suite of designs, the TAMI team will handle the immediate implementation by submitting the high-resolution files directly to the magazine publisher. The volunteer’s work will become the central visual component of a sustained campaign aimed at a new audience, with our internal team committed to monitoring website analytics to track the traffic driven to TexasArchive.org to measure the design’s success over its full publication life. We are ready to be an efficient, organized, and responsive pro bono partner.
Texas Archive of the Moving Image
Location
Austin, Texas
Website
https://texasarchive.org/Member Since
Jul 2024
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