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Arts, Culture, & Humanities

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Adobe Creative Cloud Advertising Communications Graphic Design

Published Date

Posted October 04, 2025
Arts, Culture, & Humanities

Magazine Ad Campaign Design for TexasArchive.org

Project
Remote
Texas Archive of the Moving Image
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We are seeking a skilled volunteer to design a high-impact print advertising campaign for the Texas Archive of the Moving Image (TAMI), with the goal of significantly driving public traffic to TexasArchive.org. Due to a fluctuating free space offer from a magazine, the volunteer's core task is to create a compelling, cohesive campaign that can be adapted across multiple formats: full-page, half-page, and quarter-page ads. The design must powerfully communicate the value of our free digital collection, which documents over a century of Texas life through diverse moving images, including local television, historic home movies, and advertisements dating back as far as 1900, all with a clear Call to Action: Go to TexasArchive.org.

This focused, short-term project requires the volunteer to manage the entire creative process for all sizes: developing the core concept and visual theme, selecting a striking historical image from the TAMI holdings (provided by our staff), writing clear and concise ad copy, and crucially, adapting the layout and design elements to maintain visual impact and brand consistency across the different dimensional constraints. The volunteer will partner with TAMI staff for 2-5 hours per week for a limited number of weeks, concentrating on delivering a final suite of professional, publication-ready files for all specified ad sizes to maximize the impact of this unpurchased ad space opportunity.
This project is a critical, high-visibility opportunity that directly supports the Texas Archive of the Moving Image (TAMI)'s core mission: to discover, preserve, and provide access to Texas's film heritage. Our entire operation is built on the belief that these moving images are vital historical resources, and the magazine advertisement campaign the volunteer creates will serve as a free, long-term billboard for our free educational website, TexasArchive.org. While the publication is Texas-based, its subscriber base is broad, meaning the volunteer’s design will be a key factor in attracting a national and international audience seeking a unique look into Texas history, culture, and life.

The volunteer's professional design will make a tangible, immediate impact by dramatically increasing global access to our collection. Their work will attract viewers far beyond the state, including researchers, historians, and enthusiasts from across the country and the world, all looking for primary source material they can't find anywhere else. By creating this high-quality, memorable advertisement campaign, the volunteer will directly help TAMI fulfill its mandate, ensuring that thousands of priceless historical film and video materials are not only preserved but are actively used and experienced by a diverse, worldwide public for years to come, strengthening Texas’s representation on the global historical stage.
We've set this magazine advertisement design project up for success by ensuring all internal preparations are complete, allowing the volunteer to focus entirely on creative execution. Crucially, we already have full internal buy-in from TAMI leadership and the Communications team, who will be the volunteer's primary point of contact for swift feedback and approvals. We have gathered all necessary materials, including the magazine's technical specifications for all required ad sizes (full, half, and quarter-page), our high-resolution branding assets (logos, style guides), and a curated gallery of powerful, high-impact imagery. The volunteer will choose from any video frame or photograph in the TAMI collection, meaning all image rights are pre-cleared and the final design will be authentically "Texas Archive."

Our team views this as a long-term investment, as the resulting ads will be used as filler content for several years. This makes a timeless, evergreen design essential, and eliminates the pressure of an immediate deadline. Upon receiving the final, approved suite of designs, the TAMI team will handle the immediate implementation by submitting the high-resolution files directly to the magazine publisher. The volunteer’s work will become the central visual component of a sustained campaign aimed at a new audience, with our internal team committed to monitoring website analytics to track the traffic driven to TexasArchive.org to measure the design’s success over its full publication life. We are ready to be an efficient, organized, and responsive pro bono partner.

Texas Archive of the Moving Image

Location

Austin, Texas

Website

https://texasarchive.org/

Member Since

Jul 2024

Completed Taproot Plus Partnerships

0

Organization Mission

Incorporated in 2003, the Texas Archive of the Moving Image (TAMI) is a 501(c)3 non-profit organization working to discover, preserve, provide access to, and educate the community about Texas’ film heritage.

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