Volunteer Marketing Team Recruitment Strategy

Our organization is working toward launching a national public awareness campaign, but we currently do not have a marketing team in place. We need help identifying the key marketing roles and skills required to support this effort and developing a practical strategy for recruiting people who can contribute their expertise on a volunteer basis.

We'd like to work with a pro bono consultant who can help us:
-Identify and prioritize the essential marketing roles and skills we should recruit for first.
-Develop a volunteer recruitment strategy, including where to find qualified candidates and how to approach them.
-Create a simple recruitment roadmap with recommended next steps our organization can follow.

Expected Deliverables:
-A prioritized list of marketing roles and responsibilities.
-A volunteer recruitment and outreach strategy.
-An actionable recruitment plan our team can use to begin building our marketing team.

Organization Mission

The Campaign envisions a nation where every child is wanted by at least one family. The Campaign accepts the task of telling the public that this is possible. The Campaign will generate 5,000,000 signatures endorsing this vision. There are 1,000,000+ kids in the U.S. raising themselves. It’s a horrible child-rearing plan with predictable results. A fatal tragedy is that there are more than enough families presently willing and able to raise each one of these children. About half of the kids are in Foster Care, and a large number are in the custody of other child caring systems (juvenile justice, mental health, etc.) Of course, there are many, many children on the streets or couch surfing, or.... what they have in common is that they're on their own. We have credible evidence that there are families available for every one of these children. What is lacking is effective communication and collaboration between the various human services systems involved. The situation will not be resolved until the general public demands that necessary changes be implemented. The Campaign intends to stimulate a national discussion leading to a societal commitment to bring the children home. It's a hidden issue - whose time has come.