Renova Global Foundation is a Minnesota-based 501(c)(3) nonprofit working to strengthen healthcare systems in underserved communities, beginning in Liberia. As a growing organization, we have developed our mission, vision, tagline, organizational description, and core messaging, but we want to ensure these materials communicate our purpose and approach as clearly and professionally as possible.
Our organization is moving into a period of increased grant seeking, partnership development, volunteer recruitment, community engagement, and donor outreach. Clear and consistent organizational messaging is therefore increasingly important.
We are seeking an experienced nonprofit communications, branding, or organizational strategy professional to independently review our existing materials and help us identify areas that could be strengthened. We are not seeking a complete rebranding or a new organizational direction. Rather, we want to preserve the substance of our work while improving clarity, consistency, impact, and accessibility for different audiences.
By the end of this project, we would like the consultant to provide:
• A professional review of Renova Global Foundation’s existing mission and vision statements.
• Recommended revisions, where appropriate, that preserve our organizational purpose while improving clarity and impact.
• Review and refinement of our core organizational description and key messaging.
• A concise organizational/elevator description that can be used when introducing Renova to potential partners, donors, grantmakers, volunteers, and community organizations.
• Recommendations for maintaining consistent messaging across our website, grant applications, presentations, fundraising materials, volunteer recruitment, and partnership communications.
• A brief explanation of the reasoning behind significant recommended changes so our leadership team can make informed decisions before adopting them.
Success would mean that Renova has clear, consistent, professional messaging that accurately represents our healthcare-focused mission and can be confidently used across our communications and fundraising activities.
