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American Youth Philharmonic Orchestras (AYPO)

Session Overview

AYPO's “look” needs to be both professional and youthful, it currently being referred to as outdated. The look and feel needs to be consistent throughout the website and all marketing materials. We would like assistance with an AYPO rebranding project that would include designing new logos and establishing a style guide document that would govern typography, colors, logos and imagery.

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Nonprofit Overview

American Youth Philharmonic Orchestras provide a prestigious and transformational set of growth opportunities in classical music performance for young musicians from all backgrounds in the Washington, D.C., metropolitan area. Seven orchestras and six ensembles change students’ lives through excellence in instruction and instilling excellence in musicianship as well as social responsibility via outreach to the community.

Skills

Brand strategy
Marketing strategy