Pro Bono Sweet Spot

Corporate pro bono service is on the rise.

Pro bono is the fastest-growing type of volunteer program globally. As of 2016, more than half of all companies engaged their employees in pro bono service programs.

Here at Taproot, we are excited to see such rapid adop­tion amongst some of the largest and most influential companies in the world. This progress means that more and more nonprofits are getting the capacity-building support that they need to confront challenges in areas like marketing, strategy, HR, and IT. All this makes for stronger social sector organizations that are better equipped to face the most pressing issues of our time.

Now that pro bono is becoming a more common practice among companies, Taproot sees an opportunity to share our strategic approach to pro bono program design with the field. Since many companies have spent the last few years getting their pro bono initiatives off the ground, they are now able to step back, reflect on what they’ve accomplished, and explore what’s next. They are in a po­sition to ask themselves: How can we be more strategic about our approach to pro bono service programming? How can we refine our pro bono service programs or create new ones to achieve the highest level of impact? A strategic approach to program design will help us take the field to the next level – and will ultimately do more good for the social sector.