Social Media and Communications Strategy Advice

In this meeting, I'm looking for insight on developing a social media and messaging strategy for our unique goals. Moving forward, I'm seeking to recruit a part-time, volunteer Graphic Designer who would be essential to our 'media team' and would help with implementing the advice we get from this session.

As a public-policy advocacy group and voters' coalition, CalRCV seeks to initiate, plan, and support allying activities with the shared goal of spreading the adoption of Ranked Choice Voting throughout the state of CA. Yet, we have a practically non-existent social media presence and poor engagement rates with our email newsletter. If our goal is communicating the importance of RCV to inspire voters to take action, where there's the most potential engagement, we are, in my opinion, failing.